be very useful. Here is a look at each of these (free) tools.
Rank Checker
Aaron Wall of SEO Book recently released a powerful new Firefox add-on called Rank Checker.
If you're working on moving your site up in the SERPs, you'll obviously
want to know where you stand and to be actively tracking your progress.
As a Firefox add-on this tool is both free and very convenient to
use. With Rank Checker you can input the URL that you want to track and
a list of keywords that you are targeting (or just researching). You'll
then be able to choose which search engines to check (including all of
the international versions of Google). The tool will then go out and
get the data and bring it back to you in one convenient place.
There are plenty of other ranking checkers out there, but this one
is different for a few reasons. First, it'sa Firefox add-on that can
be used easily from within the browser. Also, it has a number of
customizable options, including the international versions of Google,
other search engine options, and the time delay between queries.
Additionally, you can save preset lists of keywords so that you don't
have to enter all of your keywords every time you want to use the tool.
This is a great feature if you are working on multiple websites and
each one has its own unique keywords to track. What makes this tool
even more powerful is that it can be automated to run the reports on
its own at set time intervals.
After you have run the Rank Checker you can easily export the
results as a CSV file to use in Excel or another program. Aaron created
a quick 5 minute video at the download page
to explain the tool and how to use it. After spending just a few
minutes to download the add-on and watch the video you'll be able to
use this tool with no problem. That's what I like best about Rank
Checker, it's powerful but very simple to use.
SEO Quake
SEO Quake
is another Firefox add-on that you'll probably want to download. With
SEO Quake you can optimize your site by gaining tons of information
about other pages that are ranking well. After downloading and
installing the add-on, run a Google search for the primary search
phrase that you are targeting. Under each of the listings you'll see
addition information provided by SEO Quake, such as the PR and Alexa
ranking of the page, plus the number of pages indexed from that URL and
the number of inbound links (you can customize a lot of this data to
meet your needs).
If you are looking to gain new inbound links to your site, you can
find one of your competitors that has a high number of inbound links
(you'll probably want to use the data coming from Yahoo for this) and
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